Today I partook for the first time in a mild craze that has been in Japan since just after I arrived: jelly drinks! It's being marketed mostly in the sports drink category, but the particular kind I tried is labeled "For Beauty." Note that I did not buy this product of my own volition; I received it as part of a gift package.
VAAM Jelly (as it is so called) is bizarre. The drinks are all packaged in a plastic/metalized bag with a hard plastic...teat. The experience of "drinking" the stuff isn't particularly pleasant. You suck as hard as you can to get slightly-liquidized Jell-O to blast into your mouth. As this was my first VAAM experience and I didn't know quite what to expect, the sensation was slightly distressing. I got used to it, but I can't see how this could possibly be marketed as a sports drink. When I'm hot and sweaty and thirsty, probably the last thing I would want is sweet curdled chunks washing down my throat. Regular liquid for me please!
Really I just like the drink's name, which I suppose must mean something along the lines of "Here it comes...Wait...VAAM!!"