Today I partook for the first time in a mild craze that has been in Japan since just after I arrived: jelly drinks! It's being marketed mostly in the sports drink category, but the particular kind I tried is labeled "For Beauty." Note that I did not buy this product of my own volition; I received it as part of a gift package.
VAAM Jelly (as it is so called) is bizarre. The drinks are all packaged in a plastic/metalized bag with a hard plastic...teat. The experience of "drinking" the stuff isn't particularly pleasant. You suck as hard as you can to get slightly-liquidized Jell-O to blast into your mouth. As this was my first VAAM experience and I didn't know quite what to expect, the sensation was slightly distressing. I got used to it, but I can't see how this could possibly be marketed as a sports drink. When I'm hot and sweaty and thirsty, probably the last thing I would want is sweet curdled chunks washing down my throat. Regular liquid for me please!
Really I just like the drink's name, which I suppose must mean something along the lines of "Here it comes...Wait...VAAM!!"
Comments
those exist in the states, and they're meant not for casual drinking but for after or during hard workouts. the gel is a carbohydrate for people -- say, runners -- who have a ways to go before finishing their activity.
Posted by: roy | April 12, 2007 4:04 PM